Digital
banking
for all
After carrying out an in-depth study on people’s banking needs in El Salvador, we designed an app that -not only takes care of banking transactions-
but is also conceived as personal financial tool, supporting users’ saving goals, the use of Banco Agrícola products, and a general financial literacy aid.
Digital
banking
for all
After carrying out an in-depth study on people’s banking needs in El Salvador, we designed an app that -not only takes care of banking transactions-
but is also conceived as personal financial tool, supporting users’ saving goals, the use of Banco Agrícola products, and a general financial literacy aid.
LEVELING UP BANCO AGRICOLA'S MOBILE USER EXPERIENCE
38
HOURS OF USER INTERVIEWS
WE CONDUCTED IN-DEPTH INTERVIEWS TO LEARN THE BANK’S REALITY NATION WIDE. IN ALIGNMENT WITH HUMAN CENTERED DESIGN PRACTICES, WE WANTED TO DISCOVER THE RELATIONSHIP OF PEOPLE TO BANKING, THEIR FINANCIAL GOALS, AND THE NEEDS OF THOSE WHO ARE UNDERBANKED.
+1000
FUNCIONALITIES
WERE REDESIGNED, TRANSFORMING THE USER EXPERIENCE TO BE SIMPLER, FRIENDLIER AND SAFER. AS A RESULT, WE SUCCESSFULLY RESPONDED TO THE USERS’ EDUCATIONAL, SAVINGS, SECURITY, TRANSACTIONAL AND OVERALL FINANCIAL NEEDS.
“The support of Medible has been essential throughout the project to build on a solid customer experience design”
RAFAEL BARRAZA
CEO, BANCO AGRÍCOLA
